Lam Family College of Business
The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, internet marketing, and marketing research.
Career opportunities can be found within sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, government sales, and non-profit agencies.
Access the list of the major requirements to better understand the structure of the major.
The roadmap puts all of your graduation requirements into an easy-to-follow semester-by-semester plan so you know what to take to stay on track. Whether you are a freshman or a transfer student, you'll be able to find a roadmap that best fits you.
Besides your major requirements, students must complete their GE and University requirements. Be sure to make sure you've completed all of these requirements for graduation.
To learn more about this major, check out the major department’s website below. You can also find out how you can access their faculty advisors who can assist you not just with course choices, but also answer questions about the field and discuss your career plans.
Marketing Department
Science Building, Room 300
Phone: (415) 338-1107
Email: mktgdept@sfsu.edu
Website: https://cob.sfsu.edu/marketing
Chair: Professor Foo Nin Ho
Freshmen Student Advising Information
After choosing “Basic Subjects” GE courses in Steps 1-3 of your Orientation process (if you haven’t done so, log onto your Orientation Profile page to follow the “Pre-Orientation Advising Module”), STEP 4 Choosing Major Classes will show you if there are any classes you can take to satisfy major requirements for your first and/or second semester.
Once you have determined your Roadmap above, review the first section below and write down any course recommendations based on your corresponding major roadmap on your Freshmen Class Planner worksheet.
First Semester Course Recommendations
|
Major Class & Title |
Units |
Other Requirement Area(s) Met |
|
MATH 107 Mathematics for Business Calculus 1 OR DS 110 Calculus with Business (B4) OR MATH 110 Business Calculus (B4) |
3 units |
GE- Area B4 |
|
ECON 101 Introduction to Microeconomic Analysis |
3 units |
GE- Area D1 |
Advisor Footnotes:
-
These courses are prerequisites to the core major.
Career opportunities can be found within:
- sales and sales management
- marketing research
- product/brand management
- retail management
- advertising
- merchandising
- public relations
- government sales
- non-profit agencies
Transfer Student Advising Information
Please see the box above labeled “Major Curriculum/Roadmaps & GE/University Requirements” for information on what courses to take in your first semester at SF State. View our Frequently Asked Questions for Transfers for helpful tips and additional information.