Business Administration: Concentration in Marketing

Major department advisors answered a few questions to assist you with your first-semester class selection. 

General Information

What are some of the highlights and features to know about this major?

Transfer students who have completed 60-units should take MKTG 431 their first semester. This is a prerequisite for all other marketing classes.

Both transfers and freshmen should plan to meet with a Marketing advisor their first semester to discuss possible Marketing emphases.

When should I first meet with my major department? Information on major requirements and recommended courses to take for the first semester are discussed at new student orientation. If you attended orientation and seek assistance planning out courses to take for the following term/s, it is best to inquire after the first semester Add/Drop period. For the fall term, it is after mid-September.
How will I be assigned to a major advisor and how do I contact them?

All business majors can meet with any academic advisor in the College of Business Student Services Center (CoBSSC) located in BUS 112. Drop-in hours are Monday – Friday 8:30 a.m. – 12 p.m. and 1 p.m. – 4:30 p.m.

All business majors can meet with any academic advisor in the College of Business Student Services Center (CoBSSC) located in BUS 112.

For more specific questions about the 7 required concentration classes in Marketing, it is best to meet with Professor Judi Strebel, the Department Chair for Marketing, during her office hours: http://cob.sfsu.edu/directory/judi-strebel or contact her via email: strebel@sfsu.edu

Please note: Starting fall 2017, Professor Foo Nin Ho, will be serving as the new incoming Department Chair for Marketing. Here is the link to his contact information: http://cob.sfsu.edu/directory/foo-nin-ho

Where can I find information about major advising? http://cob.sfsu.edu/resources/undergraduate
Does this major require any pre-work from me before I attend orientation or register for classes? Students who have taken courses that are not listed in ASSIST.org to meet course prerequisites will need to see an advisor in the College of Business Student Services Center located in BUS 112 for further instructions. This often involves meeting with one of our designated faculty members for course evaluation.
What should I do if my major core and/or prequisite courses are full?

MKTG 431 has unlimited enrollment.

If other marketing classes are full, students should see a marketing advisor.

Is there anything else I need to know about starting in this major?

1st year freshman should meet with a Marketing advisor the semester before they reach 60-units. Transfer students should meet with a Marketing advisor during their first semester before they register for their second semester of classes.

MKTG 431 is a hybrid course. Students can choose between attending traditional face-to-face lecturers or viewing lectures online. Marketing majors are advised to attend MKTG 431 lecturers in-person.

There are two student organizations marketing majors should consider joining, the Marketing Association (http://www.sfsuma.com/) and/or INCUBED (https://www.getinc3.com/).

Marketing majors should plan to attend the Marketing Expo on October 13, 2017.  Registration for the event will be emailed to students in mid-September.

Transfer Student Info

What upper division courses should I take in my first semester as a transfer student for this major?

MKTG 431 and courses from the following: BUS 300GW, DS 412, FIN 350, IBUS 330, ISYS 363 and/or MGMT 405.

IBUS 330, MGMT 405, and MKTG 431: these three courses do not have any prerequisites as long as the student is in junior standing.

We do not recommend that students enroll in FIN 350 and DS 412 in the same semester. Both courses are very quantitatively intense. Students who do not have strong quantitative skills often struggle with these two courses and perform better if they are able to focus on each course separately across two different terms.

Are there any prerequisites to these upper division courses for the major?

Ideally, it is best if a transfer student has already completed all the lower division business core course sprior to transferring to SF State. These include: ACCT 100, ACCT 101, DS/MATH 110, DS 212/MATH 124/ISED 160, ECON 101, ECON 102, ISYS 263.

If not, that’s OK.  Any lower division business core courses not completed prior to transferring to SF State should be taken as soon as possible.

Are there any registration blocks or holds in the system for this major, and if so, what do I do/who do I contact to clear them? Auto prerequisite checking is active for all courses in the Business Core. If a student believes there is an error when trying to register for a course in the Business Core (e.g., they have met the course prerequisiteby taking an equivalent course), the student should see an advisor in the College of Business Student Services Center located in BUS 112 for further instructions.  This may involve meeting with one of our designated faculty members for course evaluation.
Does this major have an approved Associate Degree for Transfer (ADT) roadmap? The ONLY approved ADT in the College of Business is for the Bachelor of Science in Business Administration (BSBA) with a concentration in General Business.

Freshmen Student Info

Are there any courses I should take first as a Freshman to get started in this major and/or are there any lower division GE course requirements that I can take that will also count toward this major?

English, Math and *ECON 101.

*ECON 101 is recommended for students who are eligible to take ENG 114

The Economics department recommends that studentstake ECON 101 first, even though it is not an official prerequisite for ECON 102.

Are there entry or prerequisite requirements for these Freshmen courses?

If a student needs developmental studies in English and Math, ECON 101 and ECON 102 are NOT recommended. ECON 101 and ECON 102 should be taken after developmental studies in English and Math have been completed.

Can any of my AP or IB tests count toward requirements in this major?
 

AP Calculus, AP Statistics, AP Microeconomics and AP Macroeconomics with a minimum score of “3”.

DS 212 will be met with a score of 3 or better on the AP Statistics test (Business Admin. students only).

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